Are you considering selling your home? If so, one of the most important things you’ll need to do is price it correctly. Pricing your home too high could result in it sitting on the market for months without any interest. On the other hand, pricing it too low could leave money on the table. So how do you find that sweet spot? Keep reading for some tips from our experts on how to price your home.

Research

Do your research – find out what other similar homes in your area are selling for. Researching comparable homes will help you gauge the best price. It will also help you understand how quickly you may expect it to sell. The information from researching similar properties can also give you insight into what kind of repairs or changes could maximize the value of your home. Taking the time to research current market values and trends in local housing will help you make informed decisions on pricing and marketing when you decide to list or negotiate offers on your home.

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Condition

Consider the condition of your home and make necessary repairs or upgrades. The condition of your home should be a priority and making necessary repairs or upgrades should be something that you take seriously. Investing in regular maintenance can help to extend the lifespan of certain aspects of your home, such as the roof, flooring, and siding. Additionally, repairs and upgrades can also improve the comfort of your living environment by making sure things like air conditioning and heat are functional, which can help save you money on energy costs over time. Although investing in necessary projects around the house takes both time and money up front, identifying areas that need attention sooner rather than later will ensure your home is safe for years to come.

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Realtor

Work with a real estate agent to help you determine an accurate listing price If you’re looking to sell your property, enlisting the help of a real estate agent can be essential to making sure you get the best possible price. A good real estate agent can do extensive research into similar properties that have been recently sold in the area and use their knowledge and experience to calculate an accurate listing price that puts your property in a competitive position. Typically, agents will look at criteria such as location, local amenities, recent sales trends, and more to build up a clear view of how much your property should list for. When you work with an experienced real estate agent, you can be confident that not only do they have your best interests at heart but also have all the information necessary to help you receive maximum value for your property.

Negotiation

Be prepared to negotiate. When negotiating a sale, preparation is key. Doing your research beforehand allows you to develop a baseline from which to work and go into negotiations with confidence. Knowing the market value of what you are selling gives you the ability to remain firm in your stance, even if the buyer attempts to negotiate. Doing the necessary due diligence will help ensure that everyone involved is comfortable with the agreement and will ultimately lead to success during negotiations.

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Listen to the Market

Don’t get attached to a certain number – be willing to negotiate Selling a home is always a challenging process, especially when the market is in flux. One critical piece of advice for anyone looking to list their home is: don’t get attached to a certain number. The asking price you settle on should be realistic and reflected in the market conditions. Oftentimes, being willing to budge from your original ‘asking price’ can make all the difference in how quickly your home sells. Decide what your lowest acceptable price is so if it takes a bit of negotiation, you know where your stance stands and can sell with confidence.

Pricing your home correctly is critical to selling it quickly – but that doesn’t mean you should accept the first offer that comes in. By doing your research, pricing competitively, and being willing to negotiate, you can get the best possible price for your home. And when you work with a real estate agent, you have an expert on your side who can help guide you through the process and advocate for you every step of the way.

Expert Assistance:

To reach out to Richard for expert assistance in the Decatur & Atlanta markets, reach out here.

You can also ask Richard for a copy of his contribution to the best-selling book Top Dollar – by completing the form linked here.

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Richard Reid
Richard Reid

Richard is an entrepreneur, founder, investor, mentor, real estate broker, and more. He has worked in Fortune 500 & Fortune 1000 companies in addition to founding, building, mentoring, and growing several smaller companies. He grew up in a family of entrepreneurs and has always been open to how new ideas and innovation can drive business and markets. A graduate of the University of the South – Sewanee, Richard has a strong liberal arts background, a passion for learning, and a drive to educate and empower others to improve their lives. This passion is lived out through his companies, mentoring others, and helping others achieve their personal and financial goals. Richard is a best selling co-author of "Top Dollar" that went to #1 on Amazon in the Real Estate Sales Category. He was also recognized with an Editor's Choice Award by the National Academy of Best Selling Authors for his work in the same book. Richard won an EXPY in Media & Communications from the National Association of Experts, Writers, and Speakers. He has also been featured on ABC, CBS, NBC, and Fox affiliates across the country as a real estate expert. In 2014, Richard was recognized as one of the Top 500 Marketers in Real Estate by the National Association of Expert Advisors where he has also been recognized for business growth. Richard is also one of “America’s Premier Experts” for his commitment to publishing expert content for the benefit of consumers and journalists. For more information, please visit RichardReid.com.