The holiday season is upon us, and if you’re considering selling your home, you might be wondering if it’s the right time. The truth is, with the right approach, the holiday season can be an excellent time to sell. However, there are certain dos and don’ts you should keep in mind to ensure a successful and stress-free home sale during this festive time.

Dos:

  1. Embrace Festive Decor: A tasteful touch of holiday decor can create a warm and inviting atmosphere for potential buyers. Consider subtle decorations like a wreath on the door or a well-placed holiday centerpiece.
  2. Highlight Winter Charm: Showcase your home’s winter appeal by keeping walkways clear, using outdoor lighting effectively, and emphasizing cozy indoor features like a fireplace.
  3. Flexible Showings: Be accommodating with showings, understanding that buyers might have busy schedules during the holidays. Offer flexibility to ensure that your home is accessible to as many potential buyers as possible.
  4. Appealing Scents: Create a welcoming ambiance with subtle scents like cinnamon or pine. Avoid overwhelming fragrances, as some buyers may be sensitive to strong odors.
  5. Professional Listing Photos: Capture the beauty of your home with professional photos that showcase both its regular charm and its holiday appeal. Online listings with captivating images attract more attention.
Selling Your Home During the Holiday Season: An Expert Guide on the Dos and Don'ts

Don’ts:

  1. Over-the-Top Decor: While festive decor is encouraged, avoid going overboard. Keep it classy and neutral to appeal to a broad range of buyers. A cluttered or overly personalized space can be distracting.
  2. Neglect Curb Appeal: Winter weather can take a toll on the exterior of your home. Keep pathways clear of snow and ice, and ensure that the overall curb appeal is maintained, even in the colder months.
  3. Rigid Pricing: Be open to negotiations and consider pricing your home competitively. Buyers during the holidays may be motivated, but they also appreciate a fair deal.
  4. Limited Marketing: Don’t skimp on marketing during the holidays. Leverage online platforms and social media to reach potential buyers who are actively searching during this time.
  5. Ignoring Market Trends: Stay informed about local market trends during the holiday season. Be strategic in your approach based on current conditions to maximize your home’s visibility.
competitive pricing curb appeal festive decor flexible showings holiday home sale home selling listing photos market trends marketing strategies Real estate tips winter charm
Richard Reid
Richard Reid

Richard is an entrepreneur, founder, investor, mentor, real estate broker, and more. He has worked in Fortune 500 & Fortune 1000 companies in addition to founding, building, mentoring, and growing several smaller companies. He grew up in a family of entrepreneurs and has always been open to how new ideas and innovation can drive business and markets. A graduate of the University of the South – Sewanee, Richard has a strong liberal arts background, a passion for learning, and a drive to educate and empower others to improve their lives. This passion is lived out through his companies, mentoring others, and helping others achieve their personal and financial goals. Richard is a best selling co-author of "Top Dollar" that went to #1 on Amazon in the Real Estate Sales Category. He was also recognized with an Editor's Choice Award by the National Academy of Best Selling Authors for his work in the same book. Richard won an EXPY in Media & Communications from the National Association of Experts, Writers, and Speakers. He has also been featured on ABC, CBS, NBC, and Fox affiliates across the country as a real estate expert. In 2014, Richard was recognized as one of the Top 500 Marketers in Real Estate by the National Association of Expert Advisors where he has also been recognized for business growth. Richard is also one of “America’s Premier Experts” for his commitment to publishing expert content for the benefit of consumers and journalists. For more information, please visit RichardReid.com.