Sellers who are looking to make their homes stand out in a competitive real estate market may wonder if they can use smart home technology as a selling point. However, with more and more buyers looking for homes that come equipped with the latest tech, incorporating smart home technology could be a key selling point. Here’s a look at some of the top reasons how smart technology can make your listing stand out.

Smart Home Technology and Its Potential Benefits

Smart home technology has become increasingly accessible and commonplace, making it a highly desirable commodity for potential buyers. Features such as thermostats that automatically adjust for different seasons and occupancy levels, video doorbells and security systems to prevent unauthorized entry, and lighting systems that can be set to turn on or off with the touch of a button offer convenience and peace of mind to potential buyers. By promoting these features, a real estate agent can make these listings stand out from the competition and increase the market value of the property.

Using Smart Home Technology as a Selling Strategy

The Growth of the Smart Home Market

Industry reports indicate that realtors are noticing an increasing interest in smart home technology among potential homebuyers. The global smart home market is forecasted to expand at an annual growth rate of nearly 20%, resulting in a market valued at over $100 billion by the end of the period. Realtors who embrace this technology can meet the growing need of buyers and keep up with their expectations. Additionally, savvy real estate agents can utilize this to boost the market value of a property.

Using Smart Home Technology as a Selling Strategy

Sellers who want to maximize their profits when selling a home should consider incorporating existing smart home technology into their strategy. These cutting-edge features provide a unique selling point that can differentiate their property from competitors. Additionally, smart technology can attract buyers, and increase their returns. Furthermore, utilizing smart home technology demonstrates that the seller is future-minded and committed to comfort, setting the standard for modern real estate. Consult with your real estate agent to effectively utilize smart technology as part of your selling strategy.

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Richard Seated

Richard has extensive experience in all aspects of buying and selling residential property. He has sold more than 400 homes and well over $100 million in residential real estate. There’s no need to guess. Get expert advice that will allow you to buy and sell with confidence and ease.

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Richard Reid
Richard Reid

Richard is an entrepreneur, founder, investor, mentor, real estate broker, and more. He has worked in Fortune 500 & Fortune 1000 companies in addition to founding, building, mentoring, and growing several smaller companies. He grew up in a family of entrepreneurs and has always been open to how new ideas and innovation can drive business and markets. A graduate of the University of the South – Sewanee, Richard has a strong liberal arts background, a passion for learning, and a drive to educate and empower others to improve their lives. This passion is lived out through his companies, mentoring others, and helping others achieve their personal and financial goals. Richard is a best selling co-author of "Top Dollar" that went to #1 on Amazon in the Real Estate Sales Category. He was also recognized with an Editor's Choice Award by the National Academy of Best Selling Authors for his work in the same book. Richard won an EXPY in Media & Communications from the National Association of Experts, Writers, and Speakers. He has also been featured on ABC, CBS, NBC, and Fox affiliates across the country as a real estate expert. In 2014, Richard was recognized as one of the Top 500 Marketers in Real Estate by the National Association of Expert Advisors where he has also been recognized for business growth. Richard is also one of “America’s Premier Experts” for his commitment to publishing expert content for the benefit of consumers and journalists. For more information, please visit